DIY Brand Lab is a company that hosts design and technology workshops for business owners. The first of its kind in the Washington DC Metropolitan area, “Bland to Brand” will kick-off this series in June with a 2-day interactive workshop where entrepreneurs, creative professionals and boutique business owners will learn how to design and maintain their brand identities through technology. Washington DC is an ideal city to launch Bland to Brand because of…
DIY Brand Lab is a company that hosts design and technology workshops for business owners. The first of its kind in the Washington DC Metropolitan area, “Bland to Brand” will kick-off this series in June with a 2-day interactive workshop where entrepreneurs, creative professionals and boutique business owners will learn how to design and maintain their brand identities through technology. Washington DC is an ideal city to launch Bland to Brand because of it being a hub for entrepreneurs and start-ups. During a time where entrepreneurs are relying heavily on social media and internet marketing to promote their businesses, there’s a growing demand for them to set themselves apart from their competition. Literally, there are hundreds of online businesses popping up every day.
Bland to Brand is perfect for any entrepreneur – no matter the industry, gender or years in business. It’s the launching (or relaunching) pad for any business owner who is focused and determined to be successful in their industry. It’s for the passionate entrepreneur who knows how important it is to brand oneself and realizes that having a brand identity is the first step to building a sustainable business. You might be launching your a book, new product or attending your first speaking engagement. You may be a consultant who is leaving a corporate job and starting your own firm. You may even be a catering company who wants to show everyone how good your food looks. Whatever your situation, Bland to Brand is for you.
I’ve been thinking a while about creating an experience where entrepreneurs can come together and create their brands. I didn’t want it to be an extension of my business though. This experience is about the participants. Because branding is my passion, I wanted it to be a separate idea and mission where small businesses are afforded high-quality branding and design services, but for a fraction of the cost in a fraction of the time. Generally, if you’re a small business owner, you may not understand what branding is or you don’t have the budget or time to spend on a prolonged branding process. I discovered these were the main reasons why entrepreneurs don’t brand themselves and why businesses stick with a lackluster brand identity. The goal of Bland to Brand is to help you craft your brand identity so you can be confident about your business, have the tools to market yourself, grow your business and make money.
I hope you’ll join us in June!
xox,
